优优射手座 | 90后 | 江苏省-扬州市

03.10

给你一支棒棒糖，从繁忙生活中逃离片刻

在我平时的工作学习中，手边如果有能够随手抓过来扔嘴里的小零食，瞬间就有了一种可以继续忙碌下去的安定感。

这些“手边的小零食”中，棒棒糖就是一个很好的选择。

充足的糖分可以提升幸福感，补充能量，而且可以吃好久好久，带来一种不会因为吃太多发胖、又足够漫长的心理慰藉。

这一次由Cheil中国香港公司与珍宝珠，一起描绘了在繁忙时来一支棒棒糖的美好时光。

这组campaign命名为“甜蜜逃脱”——听起来活像《无敌破坏王》里的那个小游戏。创意恰当而巧妙：当你叼着一根棒棒糖，就可以从生活的无限麻烦中来一场“甜蜜的逃脱”。同时，又用一组极为聪明巧妙的插图又将这个想法变为了现实。

在恼人的家务整理中来一支棒棒糖——

在繁重的工作学习中作为甜蜜调剂——

在漫长的练琴过程中补充一下糖分——

珍宝珠的这组海报选取了这样三个典型的场景。

从构图上来看，海报的上半部分明快干净，每个人物神游一般的放松神情正适合吃棒棒糖的幸福感，下半部分的构图密集凌乱，正象征了我们日常琐碎忙碌的生活。对比鲜明而生动。

原本是脖子的部分，用巧妙的处理，充分利用了棒棒糖的特点，也与“逃离”的主题完美契合。

这组看起来就很甜蜜的平面创意今年获奖无数，包括2019戛纳国际广告节户外海报组的铜奖与2019Clio印刷类铜奖

嘿~要不要来一支？

上一篇：这组海报让我浑身一激灵
下一篇：刮出来的艺术创意 —— 梦回童年

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[8] Use of undefined constant index - assumed 'index' /xp/www/shijishiji.cn/recruit_php-master/data/runtime/Cache/Portal/b8162c538cbd7b7635cb2d86d0325038.php 第 81 行.
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[8] Use of undefined constant users_detail - assumed 'users_detail' /xp/www/shijishiji.cn/recruit_php-master/data/runtime/Cache/Portal/b8162c538cbd7b7635cb2d86d0325038.php 第 90 行.
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[8] Use of undefined constant match - assumed 'match' /xp/www/shijishiji.cn/recruit_php-master/data/runtime/Cache/Portal/b8162c538cbd7b7635cb2d86d0325038.php 第 126 行.
[8] Use of undefined constant bc_portfolio - assumed 'bc_portfolio' /xp/www/shijishiji.cn/recruit_php-master/data/runtime/Cache/Portal/b8162c538cbd7b7635cb2d86d0325038.php 第 126 行.
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[8] Use of undefined constant activity - assumed 'activity' /xp/www/shijishiji.cn/recruit_php-master/data/runtime/Cache/Portal/b8162c538cbd7b7635cb2d86d0325038.php 第 135 行.
[8] Use of undefined constant infomation - assumed 'infomation' /xp/www/shijishiji.cn/recruit_php-master/data/runtime/Cache/Portal/b8162c538cbd7b7635cb2d86d0325038.php 第 144 行.
[8] Use of undefined constant infomation_detail - assumed 'infomation_detail' /xp/www/shijishiji.cn/recruit_php-master/data/runtime/Cache/Portal/b8162c538cbd7b7635cb2d86d0325038.php 第 144 行.
[8] Use of undefined constant video - assumed 'video' /xp/www/shijishiji.cn/recruit_php-master/data/runtime/Cache/Portal/b8162c538cbd7b7635cb2d86d0325038.php 第 152 行.
[8] Use of undefined constant video_detail - assumed 'video_detail' /xp/www/shijishiji.cn/recruit_php-master/data/runtime/Cache/Portal/b8162c538cbd7b7635cb2d86d0325038.php 第 152 行.
[8] Use of undefined constant made - assumed 'made' /xp/www/shijishiji.cn/recruit_php-master/data/runtime/Cache/Portal/b8162c538cbd7b7635cb2d86d0325038.php 第 160 行.
[8] Use of undefined constant der - assumed 'der' /xp/www/shijishiji.cn/recruit_php-master/data/runtime/Cache/Portal/b8162c538cbd7b7635cb2d86d0325038.php 第 160 行.
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