JAN减艺设计民营 | 20-50人 | 成立于2014年

05.02

JAN出品|青岛啤酒鼠年贺岁——金鼠运财鸿运当头

重磅春节走亲访友必备礼品推荐！

青岛啤酒鸿运当头鼠年款，

由减艺品牌空间站设计出品！！

项

目

背

景

「青岛啤酒」是中国驰名啤酒品牌。

近年来，每逢春节

青岛啤酒都会推出“鸿运当头”贺岁款，

并结合当年生肖进行主视觉创意设计。

2019年减艺有幸与青岛啤酒合作，

完成2020鼠年鸿运当头款啤酒视觉设计。

创

意

理

念

金鼠运财，鸿运当头！

鼠乃生肖之首，身手矫健，灵气聪慧，

自古就有“五鼠运财”的美好传说。

▲主视觉画面

五只憨态可鞠的老鼠形象

分别寓意着“福、禄、寿、喜、财“。

▲创意说明示意图

庚子鼠年，祥瑞之鼠，

每一只金鼠都以昂首之姿呈现，

挟着青岛啤酒的祝福，

迎新纳财，福气滚滚来。

视

觉

展

示

五只“欧气满满”的金鼠，

带着“福、禄、寿、喜、财”向您大步走来，

请接收这一波当头鸿运！

今日份的案例就分享到这里

祝大家春节快乐！！

新的一年，更好，更值得。

小Sang去买啤酒过年了，沾一波自己家的运气～

The Magic Team：

品牌 | 青岛啤酒

品牌机构 | 减艺 JAN Creation

项目总监 | Renee，Lan

项目统筹 | Angenes

设计 | Xiaoxi，Xiaoming

上一篇：项目背后|OPPO情人节——与新世代对话，品效合一
下一篇：飞行月记 | 在抓耳挠腮的365天里，穿插点快意生活

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[8] Undefined index: LNG /xp/www/shijishiji.cn/recruit_php-master/application/Common/Common/function.php 第 2397 行.
[8] Use of undefined constant index - assumed 'index' /xp/www/shijishiji.cn/recruit_php-master/data/runtime/Cache/Portal/b8162c538cbd7b7635cb2d86d0325038.php 第 81 行.
[8] Use of undefined constant users - assumed 'users' /xp/www/shijishiji.cn/recruit_php-master/data/runtime/Cache/Portal/b8162c538cbd7b7635cb2d86d0325038.php 第 90 行.
[8] Use of undefined constant users_detail - assumed 'users_detail' /xp/www/shijishiji.cn/recruit_php-master/data/runtime/Cache/Portal/b8162c538cbd7b7635cb2d86d0325038.php 第 90 行.
[8] Use of undefined constant group - assumed 'group' /xp/www/shijishiji.cn/recruit_php-master/data/runtime/Cache/Portal/b8162c538cbd7b7635cb2d86d0325038.php 第 99 行.
[8] Use of undefined constant bc_group - assumed 'bc_group' /xp/www/shijishiji.cn/recruit_php-master/data/runtime/Cache/Portal/b8162c538cbd7b7635cb2d86d0325038.php 第 99 行.
[8] Use of undefined constant works - assumed 'works' /xp/www/shijishiji.cn/recruit_php-master/data/runtime/Cache/Portal/b8162c538cbd7b7635cb2d86d0325038.php 第 108 行.
[8] Use of undefined constant works_detail - assumed 'works_detail' /xp/www/shijishiji.cn/recruit_php-master/data/runtime/Cache/Portal/b8162c538cbd7b7635cb2d86d0325038.php 第 108 行.
[8] Use of undefined constant bc_works - assumed 'bc_works' /xp/www/shijishiji.cn/recruit_php-master/data/runtime/Cache/Portal/b8162c538cbd7b7635cb2d86d0325038.php 第 108 行.
[8] Use of undefined constant design - assumed 'design' /xp/www/shijishiji.cn/recruit_php-master/data/runtime/Cache/Portal/b8162c538cbd7b7635cb2d86d0325038.php 第 117 行.
[8] Use of undefined constant design_detail - assumed 'design_detail' /xp/www/shijishiji.cn/recruit_php-master/data/runtime/Cache/Portal/b8162c538cbd7b7635cb2d86d0325038.php 第 117 行.
[8] Use of undefined constant match - assumed 'match' /xp/www/shijishiji.cn/recruit_php-master/data/runtime/Cache/Portal/b8162c538cbd7b7635cb2d86d0325038.php 第 126 行.
[8] Use of undefined constant bc_portfolio - assumed 'bc_portfolio' /xp/www/shijishiji.cn/recruit_php-master/data/runtime/Cache/Portal/b8162c538cbd7b7635cb2d86d0325038.php 第 126 行.
[8] Use of undefined constant match_detail - assumed 'match_detail' /xp/www/shijishiji.cn/recruit_php-master/data/runtime/Cache/Portal/b8162c538cbd7b7635cb2d86d0325038.php 第 126 行.
[8] Use of undefined constant activity - assumed 'activity' /xp/www/shijishiji.cn/recruit_php-master/data/runtime/Cache/Portal/b8162c538cbd7b7635cb2d86d0325038.php 第 135 行.
[8] Use of undefined constant infomation - assumed 'infomation' /xp/www/shijishiji.cn/recruit_php-master/data/runtime/Cache/Portal/b8162c538cbd7b7635cb2d86d0325038.php 第 144 行.
[8] Use of undefined constant infomation_detail - assumed 'infomation_detail' /xp/www/shijishiji.cn/recruit_php-master/data/runtime/Cache/Portal/b8162c538cbd7b7635cb2d86d0325038.php 第 144 行.
[8] Use of undefined constant video - assumed 'video' /xp/www/shijishiji.cn/recruit_php-master/data/runtime/Cache/Portal/b8162c538cbd7b7635cb2d86d0325038.php 第 152 行.
[8] Use of undefined constant video_detail - assumed 'video_detail' /xp/www/shijishiji.cn/recruit_php-master/data/runtime/Cache/Portal/b8162c538cbd7b7635cb2d86d0325038.php 第 152 行.
[8] Use of undefined constant made - assumed 'made' /xp/www/shijishiji.cn/recruit_php-master/data/runtime/Cache/Portal/b8162c538cbd7b7635cb2d86d0325038.php 第 160 行.
[8] Use of undefined constant der - assumed 'der' /xp/www/shijishiji.cn/recruit_php-master/data/runtime/Cache/Portal/b8162c538cbd7b7635cb2d86d0325038.php 第 160 行.
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